64 WhatsApp templates that pass review.
Copy-paste ready, in six languages, free and with no signup. Every one of them tells you the category Meta will file it under — which is what decides whether it is approved and what it costs you to send.
Before you copy anything: the category decides the price
Meta files every template as marketing, utility or authentication, and in India marketing costs roughly 7.5× what utility costs. Meta re-categorises templates it judges to be filed wrongly, so a "reminder" with an offer bolted on will be priced as marketing whatever you called it.
- Utility
- About something the customer already did — an order, a booking, a payment.
- Marketing
- Anything you want them to do next. The expensive category.
- Authentication
- One-time passcodes and verification, and nothing else.
Why templates get rejected · what Meta actually bills · estimate your month
Orders & delivery
Confirmations, shipping updates, delivery windows and returns — the transactional backbone of any retail operation.
- Utility
Order confirmation
Immediately after checkout.
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Order shipped
When the courier picks up the parcel.
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Out for delivery
Morning of the delivery day.
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Order delivered
On delivery confirmation from the courier.
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Order delayed
As soon as you know, not when the customer asks.
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Abandoned cart reminder
Two to four hours after the cart is left.
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Return request received
On submission of a return or exchange request.
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Refund processed
When the refund is actually initiated, not when it is approved.
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COD order confirmation
Right after a cash-on-delivery order is placed.
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Back in stock alert
When a product someone asked about is restocked.
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Appointments & bookings
Confirmations, reminders, reschedules and no-show follow-ups for anyone running a calendar.
- Utility
Appointment confirmation
Immediately on booking.
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24-hour appointment reminder
One day before, mid-morning.
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Appointment rescheduled
On any change, whoever made it.
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Appointment cancelled
On cancellation, from either side.
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No-show follow-up
Within an hour of the missed slot.
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Post-visit feedback request
A few hours after the visit, same day.
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Payments & reminders
Invoices, payment links, due dates and receipts — written so they read as service, not chasing.
- Utility
Invoice sent
On issuing the invoice.
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Payment due reminder
Two to three days before the due date.
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Payment overdue
A few days past due, then sparingly.
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Payment received
On successful payment.
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Subscription renewal reminder
Three to seven days before auto-renewal.
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EMI / instalment due
Three days before the instalment date.
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Customer support
Ticket updates, resolution notices, feedback requests and the messages that reopen a closed window politely.
- Utility
Support ticket received
Within a minute of the ticket being raised.
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Support ticket resolved
On closing the ticket.
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Agent follow-up
When a conversation has gone quiet on your side and the window is closing.
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Feedback request
A day after resolution.
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Service disruption notice
Before the outage if planned, immediately if not.
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Marketing & offers
Launches, sales, festive campaigns and win-backs. Billed at the marketing rate — use them deliberately.
- Marketing
New product launch
Launch day, to people who bought something related.
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Win-back / re-engagement
Once, after several months of silence.
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Referral invite
Shortly after a good experience — a delivery, a five-star rating.
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Webinar or event invite
A week before, with a separate utility reminder once they register.
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Birthday offer
Morning of their birthday.
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Festivals & seasonal
Diwali, Holi, Eid, Pongal, Raksha Bandhan, New Year and the sale weekends around them — the highest-volume sends of the Indian year.
- Marketing
Diwali greeting
Morning of Diwali, or the day before.
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Diwali sale announcement
Three to five days before Diwali, once.
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Dhanteras offer
The morning of Dhanteras.
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Holi greeting
Morning of Holi.
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Eid greeting
Morning of Eid.
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Pongal / Makar Sankranti greeting
Morning of the harvest festival.
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Raksha Bandhan offer
Five to seven days before, so delivery still lands in time.
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Navratri & Dussehra offer
Start of Navratri, then once more before Dussehra.
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New Year greeting
31 December evening or 1 January morning.
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End of season sale
Opening day, with one reminder on the final day.
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Authentication
One-time passcodes and account verification, in the format Meta expects.
Education & admissions
Enquiry follow-ups, document reminders, fee notices and batch announcements across an intake.
- Marketing
Admission enquiry follow-up
Within a day of the enquiry, if the 24-hour window has closed.
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Documents pending reminder
Two to three days after an incomplete application.
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Fee due reminder
A week before the last date, then once on the day.
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Class or batch announcement
As soon as the timetable is fixed or changed.
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Admission confirmed
On confirmation, same day.
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Clinics & healthcare
Appointment logistics, pre-visit instructions, report-ready notices and follow-up care.
- Utility
Doctor appointment confirmation
On booking.
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Pre-visit instructions
The evening before.
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Lab report ready
When the report is available.
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Follow-up visit reminder
When a review is due, per the doctor’s note.
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Vaccination due reminder
A week before the due date.
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Real estate
Enquiry acknowledgements, site-visit scheduling, listing updates and price-change alerts.
- Marketing
Property enquiry received
Within minutes of a portal or ad enquiry.
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Site visit scheduled
On confirming the visit.
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New listing match
When a new listing matches a buyer’s stated brief.
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Booking amount received
On receipt of the booking or token amount.
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Travel & hospitality
Booking confirmations, itineraries, travel-day reminders and check-in details.
- Utility
Booking confirmation
On confirmation and payment.
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Travel day reminder
The evening before departure.
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Hotel check-in details
The day before arrival.
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Schedule change alert
The moment the change is known, day or night.
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Post-trip feedback
A day after they return.
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Copying is the easy part.
Watx submits and tracks these templates, sends them to the right segment, enforces opt-outs at send time and meters delivery so your number stays healthy.