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WhatsApp marketing & offers templates

Launches, sales, festive campaigns and win-backs. Billed at the marketing rate — use them deliberately.

5 templates, six languages, free to copy.

5 templates

New product launch

Marketing

Launch day, to people who bought something related. Plainly promotional. Segment it to the people the product is actually for — a launch blasted to everyone is what gets a number flagged.

Hi {{1}}, {{2}} just landed at {{3}}. We made it because of what people kept asking us for, so you may recognise a few things in it. Reply STOP to opt out of offers.

See the range

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes

Once, after several months of silence. The highest-block-risk message there is: they have half forgotten you. Say who you are in the first line and give a clean exit.

Hi {{1}}, it is {{2}} — you last shopped with us {{3}} ago. No hard feelings if you have moved on, but if not, here is {{4}}. Reply STOP and we will not message again.

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes

Referral invite

Marketing

Shortly after a good experience — a delivery, a five-star rating. Asking for an action that benefits you. Marketing, even though it is addressed to a happy customer.

Hi {{1}}, glad that worked out. If you know someone who would like {{2}}, sending them your link gets {{3}}. No pressure either way. Reply STOP to opt out.

Get my link

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes

A week before, with a separate utility reminder once they register. The invite is marketing. Once someone registers, the reminder about the event they signed up for becomes utility — two different templates, two different prices.

Hi {{1}}, we are running {{2}} on {{3}} — free, one hour, no recording. Worth it if you send more than a few thousand messages a month. Reply STOP to opt out.

Save my seat

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes

Birthday offer

Marketing

Morning of their birthday. Marketing, and one of the few that reliably earns its cost — it is relevant by definition and arrives once a year.

Happy birthday, {{1}}. Everyone at {{2}} hopes it is a good one — and since we are here anyway, {{3}}. Reply STOP if you would rather not get these.

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes