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Utility About something the customer already did — an order, a booking, a payment.

WhatsApp payment due reminder template

Ready to submit, in 6 languages. Free, no signup — and unlike most template libraries, this one tells you which category Meta will file it under.

Payments & reminders · Utility

Hi {{1}}, a gentle reminder that invoice {{2}} for {{3}} is due on {{4}}. If you have already paid, please ignore this — and if you need more time, just reply.

Pay now

Copies with the {{1}} placeholders intact, ready to paste.

What goes in each placeholder

Use samples like these when you submit, not test or abc. Meta reviews the message with the placeholders filled in, and obviously fake samples are a documented rejection cause.

When to send it

Two to three days before the due date.

Why it is a utility template

A reminder about an existing obligation. Utility as long as it stays factual — the moment you add "pay now and get 5% off" it is marketing.