WhatsApp, explained by people who run the number.
What Meta actually bills, why your template was rejected, how the 24-hour window really works, and what keeps a number's quality rating alive. No growth-hacking, no invented statistics.
- Getting started
- Pricing
- Compliance
WhatsApp Business app vs the WhatsApp API
The free app is genuinely good until it isn't. Here are the four limits that force the move, what the API gives you, and how to switch without losing the app.
4 min readThe WhatsApp 24-hour window, explained
The 24-hour window decides what you can send, what it costs and whether a reply goes through at all. Here is exactly how it opens, resets and closes.
3 min readWhy WhatsApp message templates get rejected
Rejections follow a short list of predictable causes. What Meta's reviewers check, what gets re-categorised, and how to fix a rejected template.
4 min readMessaging limits and quality rating on WhatsApp
Your messaging tier caps how many people you can start conversations with. Here is how tiers move, what drives quality rating, and how numbers get restricted.
3 min readWhatsApp opt-in: what counts and how to collect it
Opt-in is not a legal formality — it is what keeps your number's quality rating alive. What Meta requires, what counts as valid, and where to collect it.
4 min readEverything above,
handled for you.
Template approval tracking, the 24-hour window surfaced in the inbox, opt-outs enforced at send time and metered broadcast delivery — the operational parts of these posts are the product, on the official Meta WhatsApp Business Cloud API.