WhatsApp Business Policy
Last updated: June 2026
Official Cloud API
Watx operates exclusively on the official Meta WhatsApp Business Cloud API. We do not offer or permit unofficial WhatsApp automation. This keeps your number compliant and out of ban-risk territory.
Not affiliated with Meta
Watx is built on the official WhatsApp Business Cloud API and is not endorsed by, partnered with, or affiliated with Meta Platforms, Inc. or WhatsApp. WhatsApp and Instagram are trademarks of Meta Platforms, Inc.
Opt-in and consent
You must have a lawful basis and appropriate opt-in before messaging a person on WhatsApp. Watx supports consent capture and records, and enforces opt-out handling.
Message templates
Business-initiated messages outside the customer-service window require a template approved by Meta. Watx lets you create, submit, track and manage template approval status in-product.
The 24-hour window
Free-form replies are only permitted within WhatsApp’s 24-hour customer-service window. Watx surfaces this window in the inbox and enforces it, prompting for a template when one is required.
Prohibited content
You must follow the WhatsApp Business Messaging Policy and Commerce Policy. Prohibited or restricted goods, spam and unlawful content are not allowed and may result in suspension.
Quality & limits
Meta assigns your number a quality rating and messaging limit tier. Watx displays these so you can protect your sending reputation. Repeated policy breaches can reduce limits or block sending.
Contact
Questions about WhatsApp compliance? Email info@watx.in.