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Utility About something the customer already did — an order, a booking, a payment.

WhatsApp no-show follow-up template

Ready to submit, in 6 languages. Free, no signup — and unlike most template libraries, this one tells you which category Meta will file it under.

Appointments & bookings · Utility

Hi {{1}}, we missed you at {{2}} — we hope everything is alright. Your slot is free again whenever you want it: rebook at {{3}} or reply here and we will find a time.

Copies with the {{1}} placeholders intact, ready to paste.

What goes in each placeholder

Use samples like these when you submit, not test or abc. Meta reviews the message with the placeholders filled in, and obviously fake samples are a documented rejection cause.

When to send it

Within an hour of the missed slot.

Why it is a utility template

Written as concern rather than reproach. A missed appointment is usually a forgotten one, and this is the message that recovers it.