WhatsApp win-back / re-engagement template
Ready to submit, in 6 languages. Free, no signup — and unlike most template libraries, this one tells you which category Meta will file it under.
Hi {{1}}, it is {{2}} — you last shopped with us {{3}} ago. No hard feelings if you have moved on, but if not, here is {{4}}. Reply STOP and we will not message again.
Copies with the {{1}} placeholders intact, ready to paste.
What goes in each placeholder
| Variable | What it is | Example |
|---|---|---|
{{1}} | Customer name | Rahul |
{{2}} | Business name | Streetkicks |
{{3}} | Time since last order | about eight months |
{{4}} | Offer | 15% off your next order |
Use samples like these when you submit, not test or
abc. Meta reviews the message with the placeholders
filled in, and obviously fake samples are a
documented rejection cause.
When to send it
Once, after several months of silence.
Why it is a marketing template
The highest-block-risk message there is: they have half forgotten you. Say who you are in the first line and give a clean exit.
If a win-back list has not opted in recently, do not send to it at all. This is the classic way a healthy number loses its tier in one afternoon.
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