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Marketing Anything you want them to do next. The expensive category.

WhatsApp win-back / re-engagement template

Ready to submit, in 6 languages. Free, no signup — and unlike most template libraries, this one tells you which category Meta will file it under.

Marketing & offers · Marketing

Hi {{1}}, it is {{2}} — you last shopped with us {{3}} ago. No hard feelings if you have moved on, but if not, here is {{4}}. Reply STOP and we will not message again.

Copies with the {{1}} placeholders intact, ready to paste.

What goes in each placeholder

Use samples like these when you submit, not test or abc. Meta reviews the message with the placeholders filled in, and obviously fake samples are a documented rejection cause.

When to send it

Once, after several months of silence.

Why it is a marketing template

The highest-block-risk message there is: they have half forgotten you. Say who you are in the first line and give a clean exit.

If a win-back list has not opted in recently, do not send to it at all. This is the classic way a healthy number loses its tier in one afternoon.