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WhatsApp orders & delivery templates

Confirmations, shipping updates, delivery windows and returns — the transactional backbone of any retail operation.

10 templates, six languages, free to copy.

10 templates

Immediately after checkout. It confirms a transaction the customer just completed. Nothing in it asks them to buy anything else, which is what keeps it in the utility category.

Hi {{1}}, thanks for your order. We have received order {{2}} for {{3}} and it is being packed now. Estimated delivery: {{4}}. We will message you the moment it ships.

Track order

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes

Order shipped

Utility

When the courier picks up the parcel. A status update on an existing order. The tracking link is the point of the message, not an upsell.

Good news {{1}} — order {{2}} has shipped with {{3}}. Your tracking number is {{4}}. You can follow it any time using the button below.

Track shipment

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Placeholders, timing and approval notes

Morning of the delivery day. Time-sensitive logistics on a paid order. This one earns its cost by cutting failed deliveries.

Hi {{1}}, your order {{2}} is out for delivery today between {{3}}. Our delivery partner can be reached on {{4}} if you need to redirect it.

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes

Order delivered

Utility

On delivery confirmation from the courier. Closes the transaction loop. Asking for a review here is fine; adding a discount code would make it marketing.

Hi {{1}}, order {{2}} has been delivered. We hope everything arrived in good condition — if anything is wrong, reply here or call {{3}} and we will sort it out.

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Placeholders, timing and approval notes

Order delayed

Utility

As soon as you know, not when the customer asks. Bad news early is service. This is the message that prevents the angry inbound one.

Hi {{1}}, an update on order {{2}} — it is running late because of {{4}}. The revised delivery estimate is {{3}}. Sorry for the wait; reply here if you would rather cancel.

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Placeholders, timing and approval notes

Two to four hours after the cart is left. This is the one people file wrongly. Nothing was purchased, so there is no transaction to update — you are asking them to buy. That is marketing, and Meta will re-categorise it if you claim otherwise.

Hi {{1}}, you left {{2}} in your cart at {{3}}. It is still saved for you, but stock moves quickly. Tap below to finish checking out, or reply STOP to opt out of these.

Complete order

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Placeholders, timing and approval notes

On submission of a return or exchange request. Acknowledges a request the customer made. Pure service.

Hi {{1}}, we have received your return request for order {{2}}. A pickup will be arranged within {{3}} and you will get the courier details here before they arrive.

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Placeholders, timing and approval notes

When the refund is actually initiated, not when it is approved. Money movement on an existing order. Send it late and you get a support ticket instead.

Hi {{1}}, your refund of {{3}} for order {{2}} has been processed. It usually reaches your original payment method within {{4}}. Reply here if it has not arrived by then.

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Placeholders, timing and approval notes

Right after a cash-on-delivery order is placed. Confirming a COD order and asking them to confirm it is the cheapest fake-order filter there is.

Hi {{1}}, we have your cash-on-delivery order {{2}} for {{3}}, going to {{4}}. Please confirm below so we can dispatch it — unconfirmed COD orders are held for 24 hours.

Confirm order

Cancel

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Placeholders, timing and approval notes

When a product someone asked about is restocked. They asked to be told, but the message still promotes a purchase — that makes it marketing, even though it feels like a favour.

Hi {{1}}, {{2}} is back in stock in {{3}} — you asked us to let you know. Tap below to see it, or reply STOP if you no longer want restock alerts.

View product

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Placeholders, timing and approval notes