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WhatsApp festivals & seasonal templates

Diwali, Holi, Eid, Pongal, Raksha Bandhan, New Year and the sale weekends around them — the highest-volume sends of the Indian year.

10 templates, six languages, free to copy.

10 templates

Diwali greeting

Marketing

Morning of Diwali, or the day before. No transaction sits behind a greeting, so Meta files it as marketing and bills it at the marketing rate — even with no offer in it.

Happy Diwali, {{1}}. Thank you for being part of our year — everyone at {{2}} wishes you and your family light, health and a very good one. Reply STOP to opt out.

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes

Three to five days before Diwali, once. Plainly promotional. The discipline is sending it once to a segment that opted in, not four times to everyone.

Hi {{1}}, our Diwali sale is live at {{4}} — up to {{2}} off, until {{3}}. Tap below to browse before the good sizes go. Reply STOP to opt out of offers.

Shop the sale

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes

Dhanteras offer

Marketing

The morning of Dhanteras. Buying-day intent is genuinely high, which makes restraint more profitable — one well-timed message beats a week of them.

Wishing you a prosperous Dhanteras, {{1}}. At {{2}} today we have {{3}}, in store and online. Tap below to see it. Reply STOP to opt out of offers.

View collection

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes

Holi greeting

Marketing

Morning of Holi. Goodwill with no transaction behind it — marketing, like every other greeting.

Happy Holi, {{1}}. Everyone at {{2}} hopes your day is full of colour, good food and better company. Thank you for being with us. Reply STOP to opt out.

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes

Eid greeting

Marketing

Morning of Eid. Same rule as every greeting. Segment it — a festive message to someone who does not mark that festival reads as a mailing list, and gets blocked like one.

Eid Mubarak, {{1}}. From all of us at {{2}}, we hope the day brings peace and good company to you and your family. Reply STOP to opt out of these messages.

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes

Morning of the harvest festival. Regional festivals reward segmentation more than national ones — a Pongal message to a Tamil Nadu segment lands very differently from one sent to the whole list.

Happy Pongal, {{1}}. Everyone at {{2}} wishes you a harvest season full of plenty, and a year that gives back what you put into it. Reply STOP to opt out.

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes

Five to seven days before, so delivery still lands in time. Gifting festivals have a hard delivery deadline. Sending on the day is too late to be useful and reads as noise.

Hi {{1}}, Rakhi gifting is open at {{2}} — {{4}}, with delivery guaranteed on orders placed by {{3}}. Tap below to browse. Reply STOP to opt out of offers.

Shop gifts

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Placeholders, timing and approval notes

New Year greeting

Marketing

31 December evening or 1 January morning. The single most over-sent message of the year. If you have nothing to say beyond the date, consider not sending it.

Happy New Year, {{1}}. Thank you for choosing {{2}} this year — it genuinely matters to a small team. Wishing you a good {{3}}. Reply STOP to opt out.

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes

End of season sale

Marketing

Opening day, with one reminder on the final day. Two sends, not five. The final-day reminder converts; the three in between generate blocks.

Hi {{1}}, the {{2}} end of season sale is on — {{3}} off, ending {{4}}. Sizes go first, so have a look while there is choice. Reply STOP to opt out of offers.

Shop the sale

Copies with the {{1}} placeholders intact, ready to paste.

Placeholders, timing and approval notes