Skip to content
Real estate

WhatsApp for real estate: qualify the lead while it is still warm.

Portal enquiries, ad clicks and walk-in referrals all arrive at once, mostly outside office hours, and most of them are not serious. Watx captures every one of them, asks the qualifying questions automatically, and puts the buyers who answer properly in front of the right agent while they are still looking.

Start free trial Book a demo
A buyer asks on WhatsApp for a 2BHK in Coimbatore, gets a ₹48 lakh listing and books a site visit, while the lead moves from qualified to site visit confirmed and deal won
Sound familiar?

What this usually looks like today.

  • Leads arrive at 11pm and get a reply at 11am, by which point three other agents have called.
  • Agents spend their day on enquiries with no budget and no timeline.
  • Every agent keeps their own leads on their own phone, so nothing is visible and nothing is transferable.
  • Marketing spend cannot be judged because nobody knows which enquiry became a closing.
What you actually do

Qualify portal leads before they go cold.

01

Reply instantly, at any hour

A chatbot flow picks up the enquiry the moment it lands, acknowledges it, and starts asking the questions your agents would ask — budget band, locality, possession timeline, purpose.

See how it works 02

Qualify before a human is involved

Answers are written to custom fields on the contact and used in branching conditions, so a ₹40 lakh enquiry in one locality and a ₹4 crore enquiry in another take different paths without anyone sorting them by hand.

See how it works 03

Route to the right agent with the history

Assignment hands the conversation to an agent with everything the buyer already said attached. No re-asking, no forwarded screenshots, no lead sitting on one person’s phone while they are on site.

See how it works 04

Track it to the closing

Deals sit on a kanban pipeline with your own stages, linked to the contact and the conversation, so you can see which channel, which campaign and which agent actually produced revenue.

See how it works
End to end

How it runs.

  1. 1

    Enquiry arrives from a portal, an ad or the site

    Click-to-WhatsApp attribution records where it came from.

  2. 2

    The bot qualifies it

    Budget, locality, timeline and purpose are captured into fields on the contact.

  3. 3

    Serious buyers are routed

    The right agent gets the conversation, already qualified, with the full transcript.

  4. 4

    The deal is tracked

    Site visit, negotiation and closing move as stages on a pipeline, not as notes in a phone.

All of it on the official Meta WhatsApp Business Cloud API — and you can keep the WhatsApp Business app on your number while you try it.

FAQ

Real estate, answered.

Can each agent have their own leads without seeing everyone else’s?

Conversations are assigned, and members work their assigned queue. Owners and admins see the whole workspace, which is the point of moving leads off individual phones — when an agent leaves, the conversations and the contacts stay with the business.

Can we run more than one project or brand?

Yes. Each brand or project can be its own workspace with its own number, templates and team, and one login switches between them without signing out. That is the same setup agencies use to run several clients.

What about leads from Facebook and Google ads?

Click-to-WhatsApp ads open the conversation directly, and Watx records the ad that started it and carries that attribution through to the deal. Lead-form and website enquiries come in through forms and the chat widget into the same inbox.

Other industries

Same platform, different job.

Watx is one product with one shared inbox behind it. What changes between these pages is the workflow, not the platform.

All solutions

Qualify portal leads before they go cold.

15-day free trial. No card, and you can keep the WhatsApp Business app on your number.

Start free trial See pricing