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Utility About something the customer already did — an order, a booking, a payment.

WhatsApp order delayed template

Ready to submit, in 6 languages. Free, no signup — and unlike most template libraries, this one tells you which category Meta will file it under.

Orders & delivery · Utility

Hi {{1}}, an update on order {{2}} — it is running late because of {{4}}. The revised delivery estimate is {{3}}. Sorry for the wait; reply here if you would rather cancel.

Copies with the {{1}} placeholders intact, ready to paste.

What goes in each placeholder

Use samples like these when you submit, not test or abc. Meta reviews the message with the placeholders filled in, and obviously fake samples are a documented rejection cause.

When to send it

As soon as you know, not when the customer asks.

Why it is a utility template

Bad news early is service. This is the message that prevents the angry inbound one.