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Utility About something the customer already did — an order, a booking, a payment.

WhatsApp order confirmation template

Ready to submit, in 6 languages. Free, no signup — and unlike most template libraries, this one tells you which category Meta will file it under.

Orders & delivery · Utility

Hi {{1}}, thanks for your order. We have received order {{2}} for {{3}} and it is being packed now. Estimated delivery: {{4}}. We will message you the moment it ships.

Track order

Copies with the {{1}} placeholders intact, ready to paste.

What goes in each placeholder

Use samples like these when you submit, not test or abc. Meta reviews the message with the placeholders filled in, and obviously fake samples are a documented rejection cause.

When to send it

Immediately after checkout.

Why it is a utility template

It confirms a transaction the customer just completed. Nothing in it asks them to buy anything else, which is what keeps it in the utility category.

Keep the delivery estimate a variable rather than fixed text — a template that promises "3 days" needs re-approval the day your courier changes.