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Shortlisting WhatsApp platforms?

Every platform here runs on the same official Meta WhatsApp Business Cloud API, so delivery is identical and Meta bills you the same either way. What differs is what sits on top — and what it costs in your own currency.

We will not publish anybody else's prices or a list of things we say they cannot do. Instead: our answers, checkable against our own pages, and the question to put to every vendor on your list — us included.

Eight questions for every vendor.

Ask all of them, of all of us. The answers are more revealing than any feature grid.

  1. 1

    Per-message markup

    Do you add a per-message fee on top of Meta’s rate? Ask for it in writing.

    Watx: None. Meta bills you directly at Meta’s rates; our subscription is the whole of what we charge.

  2. 2

    Keeping the WhatsApp Business app

    Do you support Meta coexistence, or does onboarding end the app on my number?

    Watx: Supported. Coexistence keeps your number on the app while the same conversations reach the inbox.

  3. 3

    AI agents

    Is the AI a keyword bot or a real agent? Can I use my own model key? What does it cost per reply?

    Watx: Several per workspace, each with its own persona, knowledge base, skills and escalation rules. Bring your own OpenAI, Anthropic or Google key, or use included credits.

  4. 4

    Currency and billing

    Am I billed in my own currency, or exposed to FX and card fees every month?

    Watx: Priced and charged in INR, from ₹999/month. GST invoiced.

  5. 5

    Multiple brands or clients

    What does a second brand cost, and is its data actually separated from the first?

    Watx: One login, many workspaces, isolated per workspace at the database level. Switching client is a menu, not a logout.

  6. 6

    Developer access

    Is the API on every plan or gated behind the top tier?

    Watx: Public REST API with scoped keys, outgoing webhooks, HTTP steps in automations, Zapier, and a website chat widget.

  7. 7

    Sales pipeline

    Does a conversation ever become a tracked deal, or does it stop at the inbox?

    Watx: Kanban deal pipelines with your own stages, linked to the contact and the conversation, plus click-to-WhatsApp attribution.

  8. 8

    Getting your data out

    Can I export everything without asking support? What happens to my data if I cancel?

    Watx: Export contacts and conversations whenever you like; cancel whenever you like. Deletion or return on termination is in our Data Processing terms.

Try it instead of reading about it.

15 days, no card — and coexistence means you keep the WhatsApp Business app on your number while you decide.