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Retail & D2C

WhatsApp for retail and D2C: sell in the chat, not the DMs backlog.

Shoppers ask about price, size, stock and delivery on WhatsApp and Instagram all day, and every hour you take to reply is an hour they spend on someone else’s site. Watx puts every one of those messages in one shared inbox, lets an AI agent answer the repetitive ones instantly, and keeps the order attached to the conversation it came from.

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A shopper asks on WhatsApp whether a floral dress comes in size M, adds it to cart and places the order, while it moves from order created to packed and out for delivery
Sound familiar?

What this usually looks like today.

  • Enquiries land on a phone one person holds, so nights and weekends go unanswered.
  • The same five questions — size, stock, delivery time, returns, COD — eat the whole day.
  • Abandoned carts are invisible once the shopper leaves the site.
  • Nobody can tell which ad or post actually started the order.
What you actually do

Answer stock and shipping questions before the cart goes cold.

01

Answer the repetitive 70% in seconds

Point an AI agent at your size guide, returns policy and shipping table. It answers stock, sizing and delivery questions from your own material, in the customer’s language, and hands the conversation to a human the moment it hits something it should not guess at.

See how it works 02

Send products and take the order in the thread

Sync your WhatsApp catalogue and send a single product or a product list straight into the conversation. Orders and cart messages come back as records attached to the contact, so the chat that sold it and the order it produced are the same object.

See how it works 03

Win back the carts that went quiet

Build a dynamic segment of contacts who asked about a product and never ordered, then send an approved template to it on a schedule. Suppression lists keep last week’s buyers out of this week’s send.

See how it works 04

Know which ad started the sale

Click-to-WhatsApp attribution ties the ad click to the conversation and the conversation to the deal, so your spend is judged on orders rather than on message volume.

See how it works
End to end

How it runs.

  1. 1

    Shopper taps your ad or the chat button

    The conversation opens with the ad or page it came from already attached.

  2. 2

    AI agent answers the obvious

    Stock, size, delivery, returns — answered from your own documents, instantly.

  3. 3

    A human takes the interesting ones

    Anything about a bulk order, a complaint or a custom request is escalated with the full history.

  4. 4

    Order and follow-up

    The order attaches to the contact; the ones that stalled drop into a win-back segment.

All of it on the official Meta WhatsApp Business Cloud API — and you can keep the WhatsApp Business app on your number while you try it.

FAQ

Retail & D2C, answered.

Can customers buy without leaving WhatsApp?

They can browse and order inside the chat: you send single products or a product list from your synced WhatsApp catalogue, and orders and cart messages come back into the conversation as records. Payment still happens wherever you take payment today — a link, your store checkout, or COD on delivery.

Will broadcasting offers get my number banned?

Bans follow policy breaches, not volume. Watx only sends approved templates, enforces opt-outs, meters delivery against your Meta messaging-limit tier and surfaces your quality rating, which is what keeps a retail number healthy through a sale week.

Do Instagram DMs land in the same place?

Yes. WhatsApp, Instagram DMs and your website chat widget all arrive in the same shared inbox with the same assignment, status and contact history, so a shopper who asks on Instagram and follows up on WhatsApp is one person with one thread of context.

Other industries

Same platform, different job.

Watx is one product with one shared inbox behind it. What changes between these pages is the workflow, not the platform.

All solutions

Answer stock and shipping questions before the cart goes cold.

15-day free trial. No card, and you can keep the WhatsApp Business app on your number.

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