Meta Business Manager
Also called: Business Suite · Meta Business Account
Meta’s admin console, where your business is verified and your WABA, pages and ad accounts live.
Everything Meta-side starts here: business verification, the WhatsApp Business Account, payment method, and who on your team can administer what.
Access is worth getting right early. A WABA created under a personal account or an agency’s account is a problem to unpick later, and it is the most common cause of a business discovering it does not actually control its own WhatsApp number.
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Related terms
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WABA (WhatsApp Business Account)
The Meta-side account that owns your phone numbers, message templates, quality rating and messaging limits.
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Business verification
Meta’s check that your business is real, using registration documents. Usually the longest step in going live.
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BSP (Business Solution Provider)
A company authorised by Meta to provide businesses with access to the WhatsApp Business Platform.