Quick reply button
A tappable button that sends a predefined reply back to your business — up to three per message.
Quick replies are the cheapest usability win in WhatsApp messaging. "Confirm" and "Reschedule" on an appointment reminder will outperform asking someone to type a response, by a wide margin.
They can be attached to templates as well as to free-form messages, so they work outside the 24-hour window too — which is exactly where you most want a one-tap answer.
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Related terms
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Interactive message
A WhatsApp message carrying structured UI — reply buttons, a list menu, or a product display — rather than plain text.
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Call-to-action button
A template button that opens a URL or dials a phone number, rather than sending a reply.
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Message template
A pre-approved message with numbered placeholders, required for anything sent outside the 24-hour service window.