Interactive message
A WhatsApp message carrying structured UI — reply buttons, a list menu, or a product display — rather than plain text.
Interactive messages let the customer tap rather than type, which raises completion on anything resembling a flow: confirming an appointment, picking a category, choosing a product.
They also make the reply machine-readable. A tapped button returns a known value, so an automation can branch on it reliably in a way free text never allows.
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Related terms
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Quick reply button
A tappable button that sends a predefined reply back to your business — up to three per message.
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List message
An interactive message offering a menu of up to ten options, grouped into sections.
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Call-to-action button
A template button that opens a URL or dials a phone number, rather than sending a reply.