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Sales & lead capture

WhatsApp chatbot template: gym membership enquiry

Enquiries spike in January and on Monday mornings, when nobody is at the desk. The flow that converts is not the one that quotes a price — it is the one that books a trial and then follows it up.

10 nodes Built for: Gyms, studios, sports clubs
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10 nodes · Sales & lead capture

The goal

Book a trial session, and follow it up before the motivation fades.

The flow, node by node

Message copy
  1. Buttons

    What are you after?

    Membership / trial session / class timetable. Three genuinely different intents that arrive in similar words.

    Hi! What can I help with — membership, a free trial session, or the class timetable?

  2. Hand off to AI

    Timetable and facilities → the AI agent

    It answers from your uploaded timetable and facility list, which changes too often to hardcode in a flow.

  3. List menu

    Which goal or class type?

    Strength, weight loss, classes, rehab. Shapes the trial you book and the follow-up you send.

  4. HTTP request

    Check trial slot availability

    Against your own schedule, including whoever runs inductions.

  5. Buttons

    Offer trial slots

    Soon. A trial booked for next week converts far worse than one booked for tomorrow.

  6. Set attribute

    Record goal and trial date

    Both feed the follow-up, which is the part that actually sells the membership.

  7. Send template

    Confirm with what to bring

    Utility. Shoes, a towel, arrive ten minutes early. Removes the most common no-show reason.

  8. Wait

    Wait until a few hours after the trial

    Not the next week. The window in which someone joins is short and it closes quietly.

  9. Send template

    Follow up on the trial

    One question about how it went, then the membership options. This is the message most gyms never send.

  10. Hand off to a human

    Pricing negotiation and corporate → a person

    Anything involving a discount or a group rate is a conversation.

Where this usually goes wrong

  • Quoting membership prices in the flow. It turns a conversation into a comparison, and you lose on price to the gym down the road.
  • No post-trial follow-up. The trial is not the conversion; the message a few hours later is.

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