How to complete Meta business verification
The longest step in going live, and the one no platform can speed up. Most rejections come from a mismatch nobody checked rather than from anything being wrong with the business.
Before you start
- Admin access to your Meta Business Account
- Business registration certificate or equivalent
- A document showing the business address
- A business phone number or domain Meta can verify
The steps
- 1
Check your details match exactly
The legal name, address and phone number in Business Manager must match your documents character for character. "Pvt Ltd" against "Private Limited" is enough to fail. This is the single biggest cause of rejection.
- 2
Open Security Centre and start verification
In Meta Business Manager, go to Business Settings then Security Centre and begin the verification flow. You will select your country and business type first.
- 3
Upload the right document type
Meta lists accepted documents per country — typically registration certificates, tax documents, or a utility bill or bank statement for the address. Upload a clear, complete, uncropped scan; a photo of a screen will be rejected.
- 4
Verify by phone, email or domain
Meta confirms you can be reached at the business. A domain-based email or a listed phone number is the smoothest route; a generic webmail address usually is not.
A verified domain also helps later, when you set up click-to-WhatsApp ads.
- 5
Wait, and do not resubmit
Review commonly takes a few days. Resubmitting while a review is open restarts the queue rather than speeding it up. If it is rejected, read the specific reason before changing anything.
Where this usually goes wrong
-
A WABA created under a personal or agency account
Unpicking that later is painful, and it is the usual reason a business discovers it does not control its own WhatsApp number. Create it under the business, with your own admin access.
-
Cropped or partial documents
Upload the full page including headers and stamps. Reviewers reject rather than ask.
-
Assuming verification is the green tick
They are unrelated. Verification is achievable and usually necessary; the green tick is granted on brand notability and cannot be applied for meaningfully.
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