Know which ad started the conversation that closed.
Click-to-WhatsApp ads are the cheapest way to start a conversation and the hardest thing to report on, because the click and the sale happen in different systems. Watx records the ad on the conversation and carries it through to the deal.
Know which ad started the conversation that closed.
Track the click-to-WhatsApp ad that started a conversation and attribute it all the way through to the deal.
- Click-to-WhatsApp: attribute the click through to the deal
Click-to-WhatsApp attribution, answered.
What exactly is attributed?
The click-to-WhatsApp ad that opened the conversation is recorded against it, and that attribution follows the contact through to any deal the conversation produces.
Does this work for Facebook and Instagram ads?
Both, since click-to-WhatsApp ads run across Meta's placements and open a conversation on your number either way.
Can I see cost per deal rather than cost per click?
That is the point of tying the ad to the pipeline. Once a conversation becomes a tracked deal with a value on it, spend can be judged against revenue instead of message volume.
The rest of the platform
- Official Cloud API Run on the official Meta Cloud API — and stay compliant.
- Team inbox One inbox your whole team can see.
- Contacts & segments Every contact, filed the way your team actually works.
- Broadcasts Send at scale without risking your number.
- Automations No-code automations on a visual canvas.
- Chatbot flows Conversational flows you can test before you ship.
- AI agents AI agents that answer the boring 70% — and hand you the rest.
- Deal pipelines See which conversations turned into revenue.
- Forms & bookings Forms and booking pages that feed straight into Watx.
- Catalogue & orders Sell your catalogue right inside the chat.
- Google Workspace Run Gmail, Calendar and Sheets under your own Google authority.
- API & webhooks A real API, webhooks, and Zapier for the long tail.
- Workspaces & team Built for one team — or an agency running fifty.
- Trust & compliance We treat your number like it pays the bills.
All of it, on one number.
Watx is one platform, not fifteen add-ons. 15-day free trial, no card, and you can keep the WhatsApp Business app on your number while you try it.