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Messaging channels

Connect WhatsApp through Meta’s official Cloud API

The channel everything else here feeds. Watx connects your WhatsApp Business Account through Meta’s own Cloud API — no unofficial bridge, which is what removes the ban risk people associate with WhatsApp tooling.

Built in

How this connects

Part of Watx. Connect it in settings and nothing else is required.

WhatsApp Cloud API · Built in

WhatsApp Cloud API and Watx, together.

  • Guided connect: link your WABA, verify the number, subscribe webhooks
  • Coexistence or full migration, chosen in the same flow
  • Create, submit, edit and track message templates without leaving Watx
  • Live quality rating, messaging-limit tier and per-message send status

Four automations that earn their keep.

  • When

    A customer messages your number

    Then

    The conversation opens in the shared inbox with their full history attached.

  • When

    A template is approved or rejected

    Then

    The status updates in Watx, with Meta’s reason on the rejection.

  • When

    Your quality rating changes

    Then

    You see it before it costs you a tier, rather than after.

How to connect it.

About ten minutes, no code.

  1. 1 Open Settings and start the guided connect flow.
  2. 2 Sign in with the Facebook account that owns your Meta Business Account.
  3. 3 Pick coexistence (keep the WhatsApp Business app) or full migration.
  4. 4 Verify the number and submit your first template.

WhatsApp Cloud API, answered.

Is this the official WhatsApp API?

Yes — the official Meta WhatsApp Business Cloud API, with no unofficial bridge anywhere in the path.

Do I lose the WhatsApp Business app?

Only if you choose full migration. Coexistence keeps the app on your number and adds Watx alongside it.

Not sure it will fit?

Tell us what WhatsApp Cloud API has to talk to and we will say plainly whether it works today, needs a developer, or does not exist yet.