Compliance
Phone number quality
The per-number health signal Meta shows alongside quality rating, reflecting recent recipient feedback.
Compliance
Quality is tracked per phone number, not per business, which is why an agency running several client numbers can have one struggling while the rest are fine — and why one client’s bad campaign does not damage another’s number.
A number whose quality drops to low enters a flagged state. Recover within the flagged period and nothing happens; fail to, and the messaging limit is cut.
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