Compliance
Display name
The business name shown to customers on your WhatsApp profile. Meta reviews it and it must relate to your actual business.
Compliance
Your display name is what a customer sees before they have saved your number. Meta reviews it against its display name guidelines: it has to reflect the business, not be a generic category, and not impersonate anyone.
Changing it later is possible but re-triggers review, and a rejected display name can hold up going live. Get it right at registration rather than treating it as a detail.
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