Broadcast
Sending an approved template to many recipients at once. Not the same as an app broadcast list.
An API broadcast sends a template to a segment with per-recipient personalisation, and reaches people whether or not they have saved your number. The WhatsApp Business app’s broadcast lists cap at 256 and only reach contacts who saved you — which is why app campaigns quietly reach a fraction of their audience.
Broadcast volume is governed by your messaging limit, and broadcast quality is what moves your quality rating. Metered delivery matters: dumping the whole send at once means discovering a problem from the failure count instead of stopping it.
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Related terms
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Segment
A defined audience — either an explicit list of contacts, or a saved filter that recalculates its own membership.
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Suppression list
A set of contacts excluded from a particular send, subtracted from the audience at send time.
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Messaging limit
How many unique customers you can start conversations with per rolling 24 hours. Starts at 250 and rises to unlimited.