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E-commerce & orders

WhatsApp chatbot template: product finder

A shopper asking "what do you have?" is asking you to narrow it down. Three taps beats scrolling a catalogue, and the products land in the thread where the decision already is.

8 nodes Built for: Retail and D2C
8 nodes · E-commerce & orders

The goal

Get from "what do you have?" to two or three specific products in three taps.

The flow, node by node

Message copy
  1. Send message

    Open with the narrowing question

    Happy to help you find something. Who is it for?

  2. Buttons

    Who or what for

    The broadest cut first — men, women, kids, or gift. Never open with a price question.

  3. List menu

    Category

    Only the categories that exist under the previous answer, so nobody hits an empty result.

  4. Buttons

    Budget band

    Now, not earlier. Asked first it reads as a filter on them; asked here it reads as helpfulness.

  5. Set attribute

    Record the preferences

    Three answers on the contact are three segment criteria for later, whether they buy today or not.

  6. Send products

    Send two or three products

    From your synced catalogue, in the chat. Two or three, not twelve — this is the whole value of the flow.

  7. Buttons

    Buy / see more / ask someone

    A route forward, a route sideways, and a route to a person.

  8. Hand off to a human

    Bulk, custom or complaint → a person

    These are the conversations worth a human, and the flow should reach them faster than a queue would.

Where this usually goes wrong

  • Sending the whole catalogue. The flow exists to narrow; a twelve-product list has narrowed nothing.
  • Asking for budget first. It changes the tone of everything after it.