How to increase your WhatsApp messaging limit

Before you start

• A registered number with traffic
• Recorded opt-in for everyone you message
• A quality rating that is not low

The steps

1. 1

   Know which tier you are on

   The tiers are 250 unique customers per 24 hours unverified, then 1,000, 10,000, 100,000 and unlimited. Replies to inbound conversations are never capped — this only limits conversations you start.

2. 2

   Actually use the tier you have

   Meta upgrades when you send meaningful volume relative to your current limit within a rolling period. A number sitting at 40 sends a day will not move off 1,000 however long you wait.

3. 3

   Keep the quality rating off low

   The second condition, and the one that fails. Rating is driven by blocks and the reasons people give — "didn't sign up for this" does the most damage. Volume alone does not hurt you; unwanted volume does.

4. 4

   Warm a new number up

   Start with traffic you know is wanted: transactional messages and replies to people who wrote first. Grow into the tiers rather than testing the ceiling on day two.

5. 5

   Check the tier before every large send

   Tiers go down as well as up. A downgrade usually lands right after a big poorly-targeted campaign, which is exactly when you were relying on the headroom.

Where this usually goes wrong

• Believing a provider can raise it

  None can. Any vendor implying otherwise is selling something that is not theirs to sell.

• One bad campaign

  A single send to a cold list can undo months of tier-building. The damage is to the rating, and the rating is what the tier depends on.

• Confusing the limit with throughput

  The limit caps how many people; throughput caps how fast. Coexistence fixes throughput at 20 messages per second regardless of tier.