Pricing
Conversation-based pricing
Meta’s retired billing model, where one charge covered a 24-hour conversation. Replaced by per-message pricing in July 2025.
Pricing
Under the old model, a 24-hour window opened, you paid once for it, and everything inside it was included. It is gone, replaced on 1 July 2025 by per-message billing.
This entry exists because a great deal of published advice — including calculators and vendor pages — still describes it. If a source talks about paying per conversation, it is describing a model that no longer applies, and any cost estimate built on it will be wrong.
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